
Online communities allow clients to interact with shoppers through the changing world of social media. Strategic groups of shoppers are recruited to join a topical community in which they engage and participate in on-going, meaningful discussions led by a community manager. Timely responses are obtained through an incentive program that encourages participants to engage in discussions. These communities provide clients with continuous feedback from their core shoppers and also provide a live forum to turn to with hot topics of interest.
For more information on communities, visit the Livebranch web site here.