Livebranch Q&A

Q. What are the benefits of using an online community for market research?

A. Livebranch online communities offer both quantitative and qualitative results. With Livebranch, we can follow up on brand or product-specific questions and dive deeper with targeted surveys, online focus groups and follow-up discussions. Plus, participants can use smart phones to capture images from retailers. This innovation brings us a step closer to bridging the gaps between formal research and the reality of shopper experiences.

Q. How does CORE4 recruit and engage members to Livebranch communities?

A. We recruit members based off of our client’s demographic needs. This is a strategic piece of building a successful community. After we determine our clients demographic needs, we will then partner with the appropriate recruiting company to find the right participants.

We engage members with focused discussions around topics of interest to our clients. We post weekly discussions and moderate/manage these discussions. At most we have about 500 people in each of our communities, which is manageable to read through and glean important insights so our customers can improve their market strategies.

Q. Why are Livebranch communities invitation-only closed communities?

A. Our communities are invitation only because our participants must meet certain demographic requirements, and the communities are non-branded, meaning that the client or brand is never exposed to the participants.

In addition, a closed forum for discussion is valuable to our clients that want to discern market research insights and gather open, honest feedback that isn’t always suitable for an open online discussion that anyone can access.

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