In-depth Interviews

An in-depth interview is a conversation with one individual conducted by a highly-skilled interviewer that seeks to understand personal opinions on a topic.  In-depth interviews offer participants more privacy and intimacy than a typical focus group setting, which allows the interviewer to draw more candid responses.  In-depth interviews are beneficial when clients need to understand individualized behaviors, divergent experiences, outlier attitudes, opinions on sensitive subjects, or deep, probing conversations that may not be as easily obtained in a group setting.  Interviews may be conducted in a research facility or in the participant's home.