Concept Labs

Similar to focus groups, concept labs are conducted in an interactive group setting and are utilized to test new product ideas, product name options, or packaging concepts in a timely manner.  Potential ideas and concepts are shared with participant groups to gain their perceptions, opinions, and attitudes in a group discussion forum.  During each round of concept labs, a panel of creative experts will observe the discussions and incorporate shopper feedback into revised designs that can then be tested in subsequent sessions.  This highly collaborative process allows for a streamlined approach to reach final concepts with confidence.