About Us
Todd Shields, Ph. D.
Dr. Todd Shields is CORE4's quantitative research expert and is an accomplished professor and researcher. With over eighteen years of experience, Todd ensures that our research designs and quantitative analyses are statistically rigorous and scientifically accurate. Todd joined the faculty at the University of Arkansas in 1994 and became a full professor in 2005. He earned his Ph.D. in Political Science at the University of Kentucky in Lexington in 1994, with an emphasis in survey research methodology and applied statistics. In the summer of 2006, he completed the Management Development Program at Harvard University. He has extensive training in survey research methods, and he regularly teaches courses in basic statistical analysis, advanced regression models, limited dependent variable models, discrete choice, multilevel modeling, and structural equation modeling.
Dr. Todd Shields is CORE4's quantitative research expert and is an accomplished professor and researcher. With over eighteen years of experience, Todd ensures that our research designs and quantitative analyses are statistically rigorous and scientifically accurate. Todd joined the faculty at the University of Arkansas in 1994 and became a full professor in 2005. He earned his Ph.D. in Political Science at the University of Kentucky in Lexington in 1994, with an emphasis in survey research methodology and applied statistics. In the summer of 2006, he completed the Management Development Program at Harvard University. He has extensive training in survey research methods, and he regularly teaches courses in basic statistical analysis, advanced regression models, limited dependent variable models, discrete choice, multilevel modeling, and structural equation modeling.
Kim West, R.D.
As a trained and certified qualitative researcher, Kim West leads CORE4's qualitative research design. She creates and implements methodologies tailored to meet each client's needs. Kim has spent nearly 25 years working in corporate marketing and management. Fifteen of those years were with Procter & Gamble in Cincinnati, Ohio, seven years were in private practice, and for the last four years, she has served as a partner with CORE4 Research. Kim is also a frequently sought-out speaker and teacher for women's ministries, conferences, and retreats. Kim is a graduate of the University of Kentucky, is certified by the Burke Marketing Institute as a Qualitative Researcher and is also a Registered Dietitian.
As a trained and certified qualitative researcher, Kim West leads CORE4's qualitative research design. She creates and implements methodologies tailored to meet each client's needs. Kim has spent nearly 25 years working in corporate marketing and management. Fifteen of those years were with Procter & Gamble in Cincinnati, Ohio, seven years were in private practice, and for the last four years, she has served as a partner with CORE4 Research. Kim is also a frequently sought-out speaker and teacher for women's ministries, conferences, and retreats. Kim is a graduate of the University of Kentucky, is certified by the Burke Marketing Institute as a Qualitative Researcher and is also a Registered Dietitian.
Whitney Fortin
Whitney Fortin is a project manager with CORE4, overseeing both quantitative and qualitative projects. After completing degrees in Accounting and Management from the Walton College of Business, Whitney soon found her passion for research. Whitney has developed two years of marketing research experience. She enjoys working with her clients to design sound research and deliver actionable insights. Prior to joining CORE4, Whitney worked with a Fortune 500 company learning the details behind new product development and product branding.
Whitney Fortin is a project manager with CORE4, overseeing both quantitative and qualitative projects. After completing degrees in Accounting and Management from the Walton College of Business, Whitney soon found her passion for research. Whitney has developed two years of marketing research experience. She enjoys working with her clients to design sound research and deliver actionable insights. Prior to joining CORE4, Whitney worked with a Fortune 500 company learning the details behind new product development and product branding.
Natalie Costner
Natalie Costner is a project manager with CORE4, overseeing research projects from design through to execution. She was first exposed to retail marketing at the Walton College of Business, where she obtained undergraduate degrees in Accounting and Marketing Management and later an MBA. Following graduation, she began a career in shopper marketing, developing over eight years of experience in quantitative and qualitative research and promotional and strategic brand planning. Natalie also manages marketing and PR for CORE4.
Natalie Costner is a project manager with CORE4, overseeing research projects from design through to execution. She was first exposed to retail marketing at the Walton College of Business, where she obtained undergraduate degrees in Accounting and Marketing Management and later an MBA. Following graduation, she began a career in shopper marketing, developing over eight years of experience in quantitative and qualitative research and promotional and strategic brand planning. Natalie also manages marketing and PR for CORE4.
Marion Floyd
Marion Floyd is a project manager for both quantitative and qualitative research at CORE4. Marion graduated with undergraduate degrees in English and Journalism from Wake Forest University. Prior to joining CORE4, she worked to provide marketing, project management and client services for various companies, including Random House Publishing in New York City and Sam’s Club in Northwest Arkansas. Marion also assists with business development and client management.
Marion Floyd is a project manager for both quantitative and qualitative research at CORE4. Marion graduated with undergraduate degrees in English and Journalism from Wake Forest University. Prior to joining CORE4, she worked to provide marketing, project management and client services for various companies, including Random House Publishing in New York City and Sam’s Club in Northwest Arkansas. Marion also assists with business development and client management.
Erin Campbell
Erin Campbell has been in the shopper marketing field for over six years, focusing on shopper insights and strategic planning. After graduating from the University of Arkansas with a degree in Journalism with an emphasis in Advertising and Public Relations, she began a career focused on qualitative and quantitative shopper research. After that, she shifted to developing shopper strategies derived from actionable insights. Erin is now a project manager with CORE4 guiding research projects from methodology design through to execution and insights delivery.
Kevin Wasemiller
Kevin Wasemiller is a project manager for both quantitative and qualitative research at CORE4. Kevin is a graduate of the University of Kansas with an undergraduate degree in Math Education. Prior to joining CORE4, Kevin spent 12 years working to provide operational expertise, project management and client services for a non-profit ministry. Kevin also assists with business development and client management.
Terra Hardcastle
Terra Hardcastle is a project manager for both quantitative and qualitative research projects at CORE4 research. Terra graduated from the University of Arkansas with an undergraduate degree in Marketing. However, her desire to enter into the field of market research stemmed from her internship with CORE4 Research following the completion of her junior year in college. Terra has a keen interest in shopper marketing along with a genuine desire to gain shopper insights through the vehicles of both qualitative and quantitative research. She also assists CORE4 with client management and business development operations.
Christina Williams
Christina Williams is a project manager for both quantitative and qualitative research projects at CORE4. She found her passion for research while completing her undergraduate degree in Sociology at Furman University. Following graduation, she began a career in marketing research, focusing on the development of shopper strategies and actionable insights. Prior to joining CORE4, Christina worked in marketing, gaining valuable experience in the areas of web development, video editing, and graphic design.
Jessica Powviriya
Jessica Powviriya began a career focused on qualitative and quantitative shopper research at CORE4 Research after graduation from college. She was first exposed to retail marketing at the University of Arkansas, where she obtained her bachelor's degree in Journalism with an emphasis in Advertising and Public Relations in 2009 and her master's degree in Journalism, emphasis in Advertising and Communication in 2011. Jessica specializes in and enjoys organizing and tailoring reports that detail actionable insights for her CPG clients.
Amy Louton
Amy Louton is a project manager for Core4 Research. Prior to joining Core4, Amy worked as a project manager for 10 years, overseeing projects from problem identification to post-evaluations in commercial design. A conference on the forging perceptions of multiple generations originated her desire to seek further education in the field of Psychology. Along with her Bachelors of Arts, Amy went on to gain a second undergraduate degree from the University of Arkansas, Little Rock in Psychology with an emphasis on Industrial and Organizational Psychology. Amy’s knowledge created a unique combination for her clients that included help with transition periods of change and development, increased synthesis, and quantifiable gains in profit. Amy finds fulfillment in identifying and implementing organizational and product performance increases for her clients.